We just went on a trip to Florida and stopped at the Florida Welcome Center on the way down. In addition to the free tiny cups of orange (and grapefruit) juice, we picked up one of these cards for a free Shutterfly 8x8 photobook. This is a perfect marketing tactic and a good excuse to preserve some of those vacation pictures in a bound book.
Just an FYI, our card expires at the end of July and I'm assuming there is a limited number of these.
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